Maybelline met with Bud Light-style boycott as conservatives call out makeup ad

Maybelline met with Bud Light-style boycott as conservatives call out makeup ad

Maybelline met with Bud Light-style boycott as conservatives call out makeup adIntroducing an intriguing collaboration that has sparked controversy and ignited debates across the internet. Maybelline, the renowned beauty brand, recently joined forces with queer influencer Ryan Vita, pushing the boundaries of inclusivity in the beauty industry. This unexpected partnership, however, has not been without its fair share of criticism.

Maybelline met with Bud Light-style boycott as conservatives call out makeup ad

In a climate where companies are under increasing scrutiny for their associations with the LGBTQ+ community, conservatives are calling for a boycott, drawing parallels to a previous incident involving Bud Light. As we dive deeper into this emerging trend of boycotts in 2023, we explore the challenges faced by companies when navigating the delicate balance between social responsibility and customer backlash.

Why Alot Off Twitter users are calling for a boycott of Maybelline

Angry Twitter users have once again taken to the platform to call for a boycott of Maybelline. The cosmetics brand recently collaborated with beauty guru Ryan Vita for Amazon Prime Day, who uses she/he/they pronouns and promotes makeup content. This collaboration has sparked dismay among conservative Twitter accounts, shifting the focus from the discounted makeup to the gender nonconforming influencer.

Adding fuel to the fire, conservative personalities and Trump supporters Diamond & Silk shared the Maybelline advertisement on Twitter, utilizing the hashtag 'GoWokeGoBroke'. With over two million followers, their support for the boycott has gained traction. It is worth noting that this is not the first time Maybelline has faced boycott calls this year, as an earlier boycott was initiated due to a sponsored video featuring a transgender influencer.

Bud Light Faces Conservative Anger Online:

Bud Light found itself in the midst of online controversy when conservative voices expressed their anger towards the brand. The reasons behind this anger may vary, but it highlights the challenges companies face in navigating polarizing issues. Despite the backlash, Bud Light stayed silent, opting not to address the controversy directly. This approach reflects the common strategy employed by brands when faced with outrage - waiting it out and hoping the angry accounts move on to new issues.

Dylan Mulvaney's Sponsored Video:

As the Bud Light controversy unfolded, Dylan Mulvaney, a popular influencer, promoted the brand in a sponsored video. Mulvaney's involvement added fuel to the fire, with angry accounts expressing their disappointment and frustration. Bud Light attempted to mitigate the backlash by sending commemorative cans with Mulvaney's face on them. However, the move did not address the underlying concerns and failed to appease those who felt misrepresented or ignored.

Maybelline's Collaboration with Ryan Vita:

Meanwhile, Maybelline faced its own backlash due to their collaboration with Ryan Vita, who was celebrating the one-year anniversary of their gender transition process. Despite the controversy, Vita continued posting on their social media platforms without acknowledging the comments or concerns raised by users. Maybelline, on the other hand, remained silent, with no official statement addressing the situation. This lack of response further intensified the backlash and left many feeling unheard and invalidated.

Silence as a Strategy:

The decision to stay silent during times of controversy is not uncommon for brands. Silence can be a calculated approach aimed at avoiding further fueling the fire, or it may stem from a lack of understanding of how to address the situation. However, the consequences of silence should not be underestimated. It can lead to a loss of trust, a damaged reputation, and a failure to connect with the audience. In the cases of both Bud Light and Maybelline, the absence of a response left many feeling dismissed and unsupported.

Support Resources for Those Affected:

For individuals who are affected by controversies and seeking support, various helplines and organizations are available. The Gay, Lesbian, Bisexual and Transgender National Hotline, the GLBT National Youth Talkline, Trans Lifeline, PFLAG helplines, LGBT.Foundation/helpline,, Crisis text service from Give Us A Shout, and MindLine Trans+ are just a few valuable resources that can provide assistance, counseling, and a listening ear.

In an age where social media controversies can quickly escalate, it is crucial for brands to navigate these situations with care and empathy. The cases of Maybelline and Bud Light serve as reminders of the importance of addressing concerns and engaging in transparent communication. While the approach of waiting out the outrage may seem tempting, it often fails to truly address the underlying issues at hand. By taking a proactive stance, brands can show their commitment to understanding and supporting their audience, ultimately fostering a stronger and more genuine connection.